Los Angeles based creative with 10+ years experience helping shape global brands from Barbie and Hot Wheels to Revlon and Bloomingdale’s. Some of my favorite projects:
• Developing lipstick shade names for Almay
• Naming new toy brands and products
• Crafting click-worthy marketing emails for skincare brands
• Taking complex, technical or dense information and turning it into simple language and stories that resonate
• Designing Ai agents that tackle the busy work to help writers focus on creative
• Crafting names and copy for live events and experiences

When I’m not writing, you can find me reading, learning to play golf (why do they have to make the hole so small?) or searching for the world’s best bagel. Fun fact: I was one of 100 finalists in the 2015 Pillsbury Bake-Off in Nashville, TN