I’m a Los Angeles based creative with 20+ years experience helping shape global brands from Barbie and Hot Wheels to Revlon and Bloomingdale’s. Some of my favorite projects have included:
• Developing lipstick shade names for Almay
• Naming new toy brands
• Writing snappy headlines
• Crafting click-worthy marketing emails for skincare lines
• Taking complex, technical or dense information and turning it into simple language and stories that resonate
• Designing Ai agents that tackle the busy work to help writers focus on creative
• Pitching and writing long-form travel and food articles

When I’m not writing, you will likely find me reading, learning to play golf (why do they have to make the hole so small?) or trying to find the world’s best bagel.